Empower Girls
Today for the
Digital World
of Tomorrow

Our daughters are incredibly bright and talented, often
in many different disciplines. So, why do they shy away
from tech?

SCIENCE-BACKED

ACTION-ORIENTED

NO PRIOR TECH KNOWLEDGE NEEDED (FOR PARENTS, AND FOR KIDS)

This is not one more initiative. We are focused on the key problem:

9

out of 10

careers will soon be
related to tech. And soon
is 10 years from now.*

*World Economic Forum

Girls start losing interest
in tech starting the

age of

6

*I-LABS

*I-LABS

Tech is the future. Let’s prepare our girls for it!

It’s not that girls don’t like tech. They just
don’t like the way we present it to them.

Analysis showed that most of the
tech toys and early education
content is created to suit boys’
interests. 🚗🚜🤖 and similar.

Even when girls outperform
boys in maths and science, they
still opt out from tech and
engineering.

Even when girls like tech, they
usually steer away from it as they
don’t want to be the only girl in a
coding camp, class or group.

Girls are not as encouraged by
teachers, peers or parents to take
part in STEM, and are exposed to
both conscious and unconscious
bias.

Most parents don’t know that they can
change this. Until it’s too late...

CHANGE IT FOR YOUR DAUGHTER NOW
Get your kit!

For the first time, all girls in the class had sparks in their eyes at a robotics class.

Teacher Marko

My 6-yo daughter is already not that interested in technology, but engaging in this activity was fun for her, she got fully immersed without even feeling that she's doing something different. The mix balance between what she enjoys doing and what's new was perfect!

Milica, parent two

For me, the most amazing thing was that my youngest daughter ended up explaining to my oldest (son) how to make an electric circuit. And it felt so natural, as it was connected with what she usually does.

Ana, parent of three

Choose how to START engaging your girl in tech:

FREE BI-WEEKLY
NEWSLETTER

Get suggestions of fun
content, activities, and
products that will engage
your daughters' interest in
technology, and teach you
why it's essential to do so.

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COOL MONTHLY
TECH PROJECTS

You want to do some
projects with your daughter,
but can’t seem to find the
time to get everything you
need?
We’ve got you covered.
Every month we’ll send you
a box with a new project,
detailed instructions and all
the materials needed!
Suitable for: 6-11 year olds

BUY YOUR KIT NOW!

Girls do love tech, they just often don’t like how we
show it to them. The change starts with you!